Chip

Assessment

Chip is used by UK savers who want an app to put money aside for them and find a good rate on cash. It offers savings accounts, a cash ISA, a prize savings account, a stocks and shares ISA, a general investment account, and a self-invested pension, with automatic saves that move small amounts for the user. The basic plan is free and ChipX costs about $8.01 every 28 days, which puts it in the low-cost part of the market, and its closest competitors are Plum, Moneybox, Moneyfarm, and Trading 212.

Simon Rabin and Alex Latham founded Chip in 2017, and Rabin leads it as chief executive. It grew mostly through crowdfunding, raising about $93.6M on Crowdcube, before Channel 4 Ventures became its first institutional investor in January 2026 in a round that valued it at about $278.2M. It reported revenue of about $31.8M in 2024, has more than 500,000 active users, and manages about $8.0B in assets.

It fits a UK saver who wants rates and automation in one place and some low-cost funds. It is a weaker fit for an active investor who wants to pick individual shares, and it serves UK tax residents only.

Rating by criterion

We score each of the eight criteria out of 100.

Sector criteria

Vendor criteria

Against its peers

These are the other companies in wealth and brokerage platforms, with their ratings.

User comments

We read Chip’s price page and news on its 2026 funding round to see what savers value, and set them against the main limit a saver meets.

• Upside

  “More than 9,000 customers invested alongside Channel 4 Ventures in the January 2026 round, and over 30,000 retail investors have backed Chip, which shows unusual loyalty from its own users.”

• Downside

  “Autosaves cost about $0.60 each on the free plan, so a saver who makes many small automatic saves should compare the basic plan with ChipX.”

Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums and product documentation.

Based on: Chip, news; Chip, pricing and fees.

Fact file

Competitive landscape

UK savings and investing apps a saver would compare with Chip.

• Chip77
• Trading 21281
• Lightyear80
• Moneybox78
• J.P. Morgan Personal Investing76
• Moneyfarm75
• Plum74

J.P. Morgan Personal Investing, formerly Nutmeg, offers managed ISAs and pensions from a bank-owned provider, so it suits a saver who wants a ready-made portfolio more than Chip's automatic saving and cash rates.

Comparisons

• Plum vs Chip
• Moneybox vs Chip

Key leadership

• Simon Rabin

Simon Rabin co-founded Chip in 2017 with Alex Latham and is its chief executive.

How this review was created

This profile gives our own assessment of Chip to companies selecting a Wealth & brokerage platforms provider. The Fintech Index receives nothing for featuring a firm, for sponsorship, or for advertising, and Chip gave us no payment for the profile.

The rating equals the average of eight criteria, with every criterion running from 0 to 100. Four address buyer needs in this sector, and four address the company together with its commercial terms.

Ratings are our editorial judgment, made from public information: pricing and legal pages, product documentation, compliance disclosures, public reviews and filings. Fact-checking took place on November 2, 2026. Figures reported in pounds were converted to US dollars at the Federal Reserve H.10 rate of $1.3375 per pound on October 23, 2026.