Wealth & brokerage platforms
Retail and advisor-facing brokerage, custody, and wealth-ops platforms.
Top three
| Rank | Company | Rating |
|---|---|---|
| 1 | Interactive BrokersActive traders, experienced investors, and advisers who want many markets and low published commissions in one account. | 83 |
| 2 | AltruistIndependent RIAs, from breakaway advisers to established firms, that want one provider for custody and portfolio software with published fees. | 82 |
| 2 | ZerodhaIndian investors and traders who want free delivery trades, flat-fee orders, and direct mutual funds. | 82 |
All rated companies in this sector
Interactive Brokers
Interactive Brokers is a global online broker. Active traders, experienced investors, and advisers use it to trade stocks, options, futures, currencies, and bonds on many exchanges from one account.
Built for: Active traders, experienced investors, and advisers who want many markets and low published commissions in one account.
For consumersFor advisersBroker-dealerPublic companyAltruist
Altruist serves independent registered investment advisers as both a custodian and a software platform. It clears its own trades, and it sells the advisor tools used on those accounts.
Built for: Independent RIAs, from breakaway advisers to established firms, that want one provider for custody and portfolio software with published fees.
Holds client moneyFor advisersCustodianBroker-dealerZerodha
Zerodha is a Bengaluru stockbroker that offers free equity delivery trades, flat-fee intraday and options trades, and direct mutual funds to Indian investors.
Built for: Indian investors and traders who want free delivery trades, flat-fee orders, and direct mutual funds.
For consumersBroker-dealerOrion
Orion offers software for financial advisors that covers client relationship management, planning, portfolio accounting, trading, and compliance, plus a marketplace of investment models.
Built for: Independent RIAs, broker-dealers and enterprise advisory firms that want CRM, portfolio accounting, trading and compliance from one vendor, and the option to outsource investment management later.
For advisersTrading 212
Trading 212 is a London online broker that offers commission-free stock and ETF investing, Stocks and Shares ISAs, a Cash ISA, a SIPP, and CFD trading to retail investors in the UK and Europe.
Built for: UK and European retail investors who want commission-free stocks and ETFs, ISAs, and a SIPP in one app.
For consumersBroker-dealerHolds client moneyGroww
Groww is a Bengaluru investing platform that lets Indian investors buy stocks, mutual funds, ETFs, IPOs, and futures and options through one app.
Built for: Indian retail investors who want a free account and one app for direct mutual funds, stocks, ETFs, and IPOs.
For consumersBroker-dealerPublic companyLightyear
Lightyear is an investing platform, regulated in the UK and the European Union, where people can buy stocks, funds, bonds, and more, and keep savings in a separate balance.
Built for: A retail or small-business investor in supported European countries who wants clear fees and multi-market access.
Holds client moneyFor consumersFor businessesSchwab Advisor Services
Schwab Advisor Services is the Charles Schwab unit that holds client accounts and provides trading, technology, and support for independent investment advisers.
Built for: Independent US advisers that want the largest adviser custodian and a wide set of software connections.
CustodianFor advisersBroker-dealerPublic companyInvestEngine
InvestEngine is a London ETF investing platform that offers ISAs, pensions, and general accounts with zero platform fees on DIY investing.
Built for: UK investors who want low-cost ETF investing with zero platform fees on the DIY path.
For consumersHolds client moneyFor businessessmallcase
smallcase lets retail investors buy thematic baskets of stocks and ETFs through partner brokers such as Zerodha and Dhan. It is an investing platform based in Bengaluru. Private company registered as CASE Platforms Private Limited.
Built for: Indian retail investors who want ready-made equity or ETF model portfolios through a broker they already use.
Holds client moneyFor consumersSnapTrade
SnapTrade is a Canadian brokerage connectivity company that lets apps link retail brokerage accounts for portfolio data and, where supported, trading.
Built for: Fintechs and portfolio apps that need brokerage account data and optional trading through existing brokers.
For businessesFor consumersFidelity Institutional
Fidelity Institutional is the Boston-based Fidelity Investments unit that offers custody, clearing, and funds to advisers, banks, and broker-dealers.
Built for: US advisers, banks, and broker-dealers that want custody and clearing from a large private firm with its own funds.
CustodianFor advisersBroker-dealerGotrade
Gotrade is a Labuan-licensed mobile brokerage that lets people in many countries buy fractional US stocks starting from $1.
Built for: International retail investors who want fractional US stocks from $1 through a Labuan-licensed app.
For consumersHolds client moneyBroker-dealerMintos
Mintos is an investment platform for investors in the European Union that brings loans, bonds, exchange-traded funds, real estate, and stocks together in one regulated account.
Built for: European retail investors who want loan-backed notes and other assets beside ETFs.
Holds client moneyFor consumersMoneybox
Moneybox is a London wealth app that offers ISAs, pensions, cash savings, and investment accounts to UK retail customers.
Built for: UK retail savers who want ISAs, pensions, cash products, and simple investing in one app.
For consumersHolds client moneyStake
Stake is a Sydney, Australia, investing app that lets Australian and New Zealand investors trade US and ASX shares for a flat fee per trade.
Built for: Australian investors who want US and ASX shares in one app for a flat fee per trade.
For consumersHolds client moneyAddepar
Addepar, a data platform for investment professionals, combines portfolio data from many sources, including private market investments, so they can analyze and report on client assets.
Built for: RIAs, family offices and private banks needing consolidated reporting that spans public assets, private assets and complex ownership structures.
For advisersFor banksAlpaca
Alpaca offers software connections, known as APIs, for running automated trading strategies and adding stock, options, and crypto trading to apps.
Built for: Crypto platforms, fintechs, neobanks and brokers with engineering teams wanting to add US stocks, options and crypto trading via an API, including firms whose customers are outside the US.
Holds client moneyBroker-dealerFor businessesChip
Chip is a London, England, savings and investing app that moves money automatically into UK savings accounts, ISAs, and funds for people building their savings.
Built for: UK savers who want automatic saving, good cash rates, ISAs, and low-cost funds in one app.
For consumersRaiz Invest
Raiz Invest is an Australian app that rounds up everyday purchases to the nearest dollar and invests the spare change, with regular deposits and ready-made portfolios.
Built for: Australian retail investors who want micro-investing and managed portfolios.
Holds client moneyFor consumersPublic companyAcorns
Acorns is an Irvine, California, savings and investing app that invests spare change and bundles investing, retirement, checking, and kids accounts into a monthly subscription.
Built for: US savers who want spare-change investing, retirement, and checking in one app for a flat monthly fee.
For consumersHolds client moneyApex Fintech Solutions
Apex Fintech Solutions runs AscendOS, a real-time platform that handles trades, settles them, and holds client assets for investing firms.
Built for: Brokerages, wealth firms and fintech apps seeking outsourced custody and clearing, API access and broad asset coverage.
Holds client moneyCustodianBroker-dealerFor businessesJ.P. Morgan Personal Investing
J.P. Morgan Personal Investing, formerly Nutmeg, is a JPMorganChase-owned London firm that runs managed portfolios, ISAs, and pensions for UK savers.
Built for: UK savers who want a managed ISA or pension from a bank-owned provider, especially Chase UK customers.
For consumersHolds client moneyUpvest
Upvest handles the technology, licenses, and back-office operations that banks, brokers, and apps need to launch investment products in Europe and the UK. Private; more than 100 million orders in 2025.
Built for: European and UK banks, brokers and fintechs that want investing inside their own app.
CustodianFor banksFor businessesWealthify
Wealthify is a Cardiff digital investment manager owned by Aviva that builds ready-made ISA, pension, and general investment portfolios for UK savers.
Built for: UK savers who want a ready-made ISA or pension with low posted fees and an insurer behind it.
For consumersHolds client moneyMoneyfarm
Digital wealth manager with managed ETF portfolios, ISAs and pensions for UK and Italian savers. Private; 2024 group net revenues ~$24M.
Built for: UK savers who want a ready-made ETF portfolio and a published fee inside an ISA or pension.
Holds client moneyFor consumersSeccl
Seccl equips UK advisers, wealth firms, and consumer brands with investment infrastructure. It gives them the custody, dealing, ISA and pension accounts, and the software they need to run their own investment platform. Owned by Octopus; more than 1 million investors.
Built for: UK adviser firms, wealth managers and fintechs that want their own investment platform.
CustodianHolds client moneyFor advisersFor businessesSharesies
Sharesies is a Wellington, New Zealand, investing app where people buy shares, ETFs, and funds in New Zealand, Australia, and the US from small amounts.
Built for: New Zealand and Australian investors who start small and want local and US shares, ETFs, and funds in one app.
Holds client moneyFor consumersVise
Vise is a New York portfolio management platform that lets financial advisers build personalized portfolios, direct indexing, and tax management.
Built for: Independent advisers and RIAs that want personalized, tax-aware portfolios at scale.
For advisersPlum
Plum helps UK and European savers save and invest in one app. It works out how much a user can set aside, moves it automatically, and offers a Cash ISA, a Stocks and Shares ISA, a pension, and funds and shares. Private; turnover ~$24M in the year to March 2025.
Built for: UK savers who want money set aside automatically, with ISAs and a pension in the same app.
Holds client moneyFor consumersAtomic Invest
Atomic Invest is a New York embedded investing platform that lets fintechs, banks, and brands offer brokerage and managed portfolios in their apps.
Built for: Fintechs, banks, and brands that want embedded investing without building a broker-dealer.
For businessesBroker-dealerDriveWealth
DriveWealth supplies brokerage technology that lets banks, apps, and other companies offer trading in US stocks, exchange-traded funds, and fractional shares, meaning pieces of a share.
Built for: Consumer apps, banks and digital wallets, above all those outside the US, seeking to embed investing in US stocks and ETFs through an API.
Holds client moneyBroker-dealerFor businessesPeerBerry
PeerBerry is a European peer-to-peer lending marketplace, run from Zagreb and Vilnius, that lets retail investors buy short-term consumer and business loans from partner lenders.
Built for: European retail investors who want a small, high-yield slice of a portfolio in short-term loans with a buyback guarantee.
For consumersLendingBondora
Bondora is a Tallinn, Estonia, consumer lender whose investing service lets European investors earn a return from fractions of its loans.
Built for: European investors who want one automated consumer-loan product with daily returns and no fee to invest.
LendingFor consumersCriteria for this sector
Four criteria measure buyer needs in this sector. The other four remain identical from sector to sector and cover the vendor and its commercial terms.
| Assets and account types Sector criteria | Supported asset classes, markets and account types. |
|---|---|
| Advisor and client tools Sector criteria | Features for portfolio, client experience and reporting. |
| Integrations and data Sector criteria | APIs, data feeds and links into other wealth systems. |
| Custody and operations Sector criteria | Regulatory status, along with clearing, back-office support and custody. |
| Product depth and roadmap Vendor criteria | Coverage of the job by the product, and how active development is. |
| Onboarding and support Vendor criteria | Implementation aid, documentation and support channels offered by the company. |
| Pricing transparency Vendor criteria | How much pricing a buyer can view before any sales conversation. |
| Contract terms Vendor criteria | Exit terms, minimums and commitments, to the extent the company publishes them. |