Assessment
Plum links to the saver's current account, works out how much can be set aside, and moves it into savings pots or investments without being asked. Use it when the hard part is building the habit, not choosing a portfolio. Most investing features sit behind monthly plans that run from free to ~$20, so the plan fee should be weighed against the balance invested.
Plum was founded in London, England, in 2016 by Victor Trokoudes and Alex Michael, and has offices in Athens, Greece, and Nicosia, Cyprus. It reports more than 2 million customers in 10 European markets and passed ~$1.3B of assets under management in July 2024. Group accounts for the year to March 2025 show turnover of ~$24M, up 50%, and a loss of ~$12M.
It fits a UK saver who finds it hard to put money aside and wants savings, ISAs and a pension in one app. It is a weaker fit for an investor with a large balance, where the plan fee and the percentage fee add up, or for someone who wants a human adviser.
Rating by criterion
Each of the eight criteria below is scored out of 100.
Sector criteria
Savers can hold easy-access savings, a Cash ISA, a Stocks and Shares ISA, a self-invested pension and a general investment account, with ready-made funds or single shares. It is built for regular savers: the free plan includes two free trades, and later trades cost ~$0.67 each.
The app reads spending from the linked bank account and sets money aside on its own, using rules such as round-ups and payday saving. There is no adviser, so a saver weighing a pension transfer needs advice elsewhere.
Automatic saving runs on an open-banking link to the saver's current account. Plum publishes no API for outside tools, so a saver who tracks money in another app has to move the data by hand.
Plum's companies are authorised by the Financial Conduct Authority: Plum Fintech Ltd for account information (firm reference 836158), Saveable Ltd for investments (739214) and Plum Fintech Payments Ltd as an e-money institution (1023776). Money in e-money pots is safeguarded and is not covered by the Financial Services Compensation Scheme, so check which pot holds each balance.
Vendor criteria
Plum has added a Cash ISA, a pension and ETFs for European customers in the past two years, and assets under management tripled in the 12 months to July 2024. The core product is still automatic saving with investing on top.
Accounts open in the app, and an ISA or pension transfer can be started there. Support runs through the app, so check response times before moving a large pension.
Fees are published. Plans cost nothing for Basic, ~$5 for Plus, ~$11 for Boost and ~$20 for Max each month, and the yearly investment fee falls from 0.60% on Basic to 0.15% on Max. The pension carries a 0.45% fee, and FX on foreign shares is charged at the plan's investment fee rate.
Plans run month to month and can be changed in the app. Fund costs apply on top of Plum's own fees, so read the transfer-out terms before moving a pension away.
Against its peers
These are the other companies in wealth and brokerage platforms, with their ratings.
Fact file
| Regulators | FCA: Plum Fintech Ltd 836158, Saveable Ltd 739214, Plum Fintech Payments Ltd 1023776 |
|---|---|
| Customers | More than 2 million in 10 markets, according to Plum |
| Turnover, year to March 2025 | ~$24M, up 50% |
| Assets under management | More than ~$1.3B, July 2024 |
| Plans | Free to ~$20 a month; investment fee 0.60% to 0.15% a year |
Competitive landscape
Savings and investing apps a UK saver would compare with Plum.
Plum: 74
Comparisons
Key leadership
Victor Trokoudes founded Plum in 2016 and is chief executive. His co-founder Alex Michael is chief technology officer and runs the Athens office.
How this review was created
This profile gives our own assessment of Plum to companies selecting a Wealth & brokerage platforms provider. The Fintech Index receives nothing for featuring a firm, for sponsorship, or for advertising, and Plum gave us no payment for the profile.
The rating equals the average of eight criteria, with every criterion running from 0 to 100. Four address buyer needs in this sector, and four address the company together with its commercial terms.
Ratings are our editorial judgment, made from public information: pricing and legal pages, product documentation, compliance disclosures, and filings. Fact-checking took place on October 22, 2026.