Lili

Assessment

Lili is used by freelancers, sole proprietors, and, since January 2026, small businesses with several employees. It reports more than 200,000 business customers, and its best use cases are expense categorization, tax-savings buckets, invoicing, and simple reporting. Lili offers a free Core plan and paid plans from $15 a month, and its main competitors are Novo, Relay, and Found.

Lilac Bar David and Liran Zelkha founded Lili in 2018. The company raised a $55M Series B led by Group 11 in May 2021, bringing total funding to about $80M. In January 2026 it repositioned for multi-employee small businesses, and banking is provided by Sunrise Banks, N.A., Member FDIC.

It fits a freelancer or small team that wants bookkeeping and tax prep to come with the bank account. It is a weaker fit for a business that needs multi-entity treasury, heavy wire volume, or advanced spend controls across many cardholders.

Rating by criterion

We score each of the eight criteria out of 100.

Sector criteria

Vendor criteria

Against its peers

These are the other companies in business banking and treasury, with their ratings.

User comments

These buyer-oriented points are drawn from Lili’s home page, its January 2026 release, and coverage of its funding.

• Upside

  “Freelancers like seeing money set aside for taxes automatically each time a payment lands.”

• Upside

  “Small owners who dread bookkeeping value expense categories and reports that are ready at tax time.”

• Downside

  “Teams that grow past a few employees may want deeper card controls and more accounting integrations than Lili offers today.”

Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums and product documentation. We omit sites where vendors pay to be featured or pay for a review, plus any review the site flags as incentivized.

Based on: Lili home page; PR Newswire, January 2026; TechCrunch, May 2021.

Fact file

Competitive landscape

Small business banking apps a freelancer or small team would compare with Lili.

• Lili75
• Mercury84
• Relay80
• Novo77
• Countingup74
• FoundNot reviewed

Comparisons

• Lili vs Novo

Key leadership

• Lilac Bar David

Lilac Bar David co-founded Lili in 2018 and is its chief executive. She previously co-founded the Israeli digital bank Pepper.

How this review was created

This profile gives our own assessment of Lili to companies selecting a Business banking & treasury provider. The Fintech Index receives nothing for featuring a firm, for sponsorship, or for advertising, and Lili gave us no payment for the profile.

The rating equals the average of eight criteria, with every criterion running from 0 to 100. Four address buyer needs in this sector, and four address the company together with its commercial terms.

Ratings are our editorial judgment, made from public information: pricing and legal pages, product documentation, compliance disclosures, public reviews and filings. Fact-checking took place on November 9, 2026.