Assessment
iProov is used by banks, government digital identity programs, healthcare providers, and travel operators that need to know a face on a screen belongs to a real person who is present right now. Customers include UBS, ING, Rabobank, NHS login, and programs in Singapore and Australia. It sells to large organizations by private quote, which puts it at the enterprise end of the price range, and its closest competitors are Facephi, Veriff, Sumsub, and Persona.
The company was founded in 2011 by Andrew Bud, who earlier built the messaging firm mBlox. Its Flashmark technology uses controlled illumination on the screen to confirm a live person and to resist photos, masks, and deepfake video, and a cloud security operations center updates defenses without customer changes. It has almost 200 employees and 27 granted patents. Its 2025 group accounts show turnover of about $46M.
It fits a buyer whose main risk is account takeover or fake sign-ups and that already has, or can add, document checks from another vendor. It is a weaker fit for a small fintech that wants one bundle of document checks, watchlist screening, and case management at a published price.
Rating by criterion
We score each of the eight criteria out of 100.
Sector criteria
iProov specializes in face verification and liveness for onboarding and returning users. It does not offer document checks, so many buyers pair it with a document vendor.
Flashmark checks that a person is real, present, and authenticating now, and the iSOC updates defenses against new attacks such as deepfake video without customer-side updates.
It is a verification service, not a case management suite, and the About page describes no analyst workflow or rules builder.
ISO 30107-3 Level 1 and 2, eIDAS Level of Assurance high, FIDO face verification certification, NIST 800-63-4 conformance, and testing by UK, Singapore, and Australian governments.
Vendor criteria
A single lightweight SDK needs no special hardware, and the company is moving to a multi-modal approach, though its scope is narrower than a full identity suite.
Knab says the experience meets its customer experience bar, and support terms are set per customer contract.
No prices are published, and a buyer needs a sales conversation to learn what a verification costs.
Contracts are private enterprise agreements. Ask for liveness pricing at volume, support hours, and the update schedule in writing.
Against its peers
These are the other companies in KYC, AML and identity, with their ratings.
User comments
We read the customer quotes iProov publishes to see what buyers value, and set them against the main limit a buyer meets.
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums and product documentation.
Based on: iProov, About page; iProov, leadership page.
Fact file
| Legal entity | iProov Ltd |
|---|---|
| Founder and CEO | Andrew Bud CBE |
| Investment | $70M from Sumeru Equity Partners, January 2022 |
| Turnover | About $46M (£34.6M) in its 2025 group accounts |
| Credentials | ISO 30107-3, eIDAS high, FIDO, NIST 800-63-4 |
| Team | Almost 200 employees, 27 granted patents |
Source pages
- iProov home page: https://www.iproov.com/ (As of October 29, 2026)
- iProov about: https://www.iproov.com/about (As of October 29, 2026)
- iProov leadership: https://www.iproov.com/leadership (As of October 29, 2026)
- iProov, Knab announcement: https://www.iproov.com/press/iproov-provide-biometric-technology-to-challenger-bank-knab-aegon (As of October 29, 2026)
- iProov 2025 group accounts: https://find-and-update.company-information.service.gov.uk/company/07866563 (As of October 29, 2026)
Competitive landscape
Face verification and identity vendors a bank or enterprise would compare with iProov.
iProov: 74
Comparisons
Key leadership
Andrew Bud founded iProov in 2011 and is chief executive. Joe Palmer joined as employee number two and is now Chief Innovation Officer.
How this review was created
This profile gives our own assessment of iProov to companies selecting a KYC, AML & identity provider. The Fintech Index receives nothing for featuring a firm, for sponsorship, or for advertising, and iProov gave us no payment for the profile.
The rating equals the average of eight criteria, with every criterion running from 0 to 100. Four address buyer needs in this sector, and four address the company together with its commercial terms.
Ratings are our editorial judgment, made from public information: pricing and legal pages, product documentation, compliance disclosures, public reviews and filings. Fact-checking took place on October 29, 2026. Figures reported in pounds were converted to US dollars at the Federal Reserve H.10 rate of $1.3375 per pound on October 23, 2026.
Marcel Kalse, co-founder, Knab / iProov press release / retrieved October 29, 2026