Andrew Bud CBE is founder and chief executive of iProov, the London, England, company that verifies that a person on a screen is real and present. He has spent more than 30 years as a technology entrepreneur. Read our review of iProov.
Building mBlox Into the Largest SMS Carrier for Business
In 1999 he founded mBlox and built it into a technology-based service business that became the world's largest provider of SMS transmission for enterprise applications, according to iProov's leadership page. Dominic Forrest, who now serves as iProov's chief technology officer, joined iProov in 2013 from mBlox.
Founding iProov to Prove Who Is Online
He founded iProov in 2011 to solve the growing issue of establishing trust online and how people can simply and securely reach vital services. The company says Bud, "having experienced the devastating consequences of online criminal activity," vowed to find a safe way for organizations to verify that someone setting up an account is a real person, per its About page.
The answer was facial biometrics with controlled illumination, a brief selfie that checks against photos, masks, and deepfake video.
Engineer and CBE
He is a Chartered Engineer and a Fellow of both the Institution of Engineering and Technology and the Royal Academy of Engineering. In 2020 Queen Elizabeth II made him a CBE for services to export.
