Giovanni Daprà is co-founder and chief executive of Moneyfarm, a digital wealth manager that builds ETF portfolios for savers in Italy and the UK. He grew up in Milan, Italy, studied finance at Bocconi University and started Moneyfarm in 2011 with Paolo Galvani. Read our review of Moneyfarm.
Five Years in Global Markets at Deutsche Bank
After a master's degree in quantitative finance at Cass Business School in London, England, he spent five years in the global markets division of Deutsche Bank in London. The job put him on a bank trading floor through the boom and the crash. "I went from the high point in 2005 to the crisis in 2008-2009, and I saw the entire trajectory," he told Bocconi in 2012.
Removing the Distribution Layer from Saving
Moneyfarm sells investment portfolios to savers directly, skipping the bank branch and the adviser who usually take a share of the fee. "The idea is to democratize the savings industry, eliminating the role of distribution," he said in the same interview. That distribution layer is the cost Moneyfarm was set up to remove.
