Jeffrey Hardy is chief revenue officer of Procurify, where he leads sales, partnerships, and the customer experience for a procurement and spend platform used by mid-market finance teams. He joined in January 2025 from SAP.
A Decade at SAP
Hardy spent ten years at SAP, holding strategic roles in every go-to-market function across the Americas, Europe, and Asia. Early on he was head of sales for Intelligent Spend in Northern Europe, a region with about €250 million in annual recurring revenue across Europe, the Middle East, and Africa.
He ended as global head of strategic sales for SAP’s Intelligent Spend and Business Network portfolio, which included Ariba for procurement, Fieldglass for contract workers, Concur for travel and expense, and the SAP Business Network. He drove revenue and partner sales for a multi-billion-dollar cloud business that served customers from the mid-market to multinationals.
Joining Procurify
Procurify announced his appointment in January 2025, a week after Chad Gaydos became chief executive. Hardy said the mid-market was primed for innovation and described Procurify’s combination of a consumer-grade interface and rich functionality as the draw. He took on revenue growth, partnerships, and the customer experience.
His former employer’s tools are now among the competitors he sells against. Payhawk and Spendesk pitch the same finance teams, and Hardy brings a view of how the largest suites handle procurement and expenses that few sales leaders in the market share. For a company that sells to mid-market teams, that is a useful perspective to have in the room: he knows what the enterprise suites offer, and he now sells the alternative to the finance teams who find those suites too heavy.
