Vise vs Orion: Features, Coverage and Pricing Compared (2026)
Updated November 10, 2026 · Reviewed by Benjamin Margolis
Vise and Orion both help advisers run portfolios. Vise builds and manages personalized portfolios, including direct indexing, as an SEC-registered adviser. Orion sells a full software suite and its own TAMP.
Our analysts compared the two on November 10, 2026, using each company's own product, pricing, and company pages and our full reviews of Vise and Orion.
Choose Vise if
- you want to outsource portfolio construction
- you want direct indexing with no minimum
- you want tax transitions handled
Choose Orion if
- you want CRM, billing, and compliance too
- you want published list prices
- you want one vendor for the practice
Vise scores 75 and Orion scores 81 in our ratings. Vise handles portfolios. Orion handles the practice.
Key Features Compared
Vise vs Orion at a Glance, November 2026
| Feature | Vise | Orion |
|---|---|---|
| Ratings | ||
| Fintech Index score | 75 / 100 | 81 / 100Higher score |
| Overview | ||
| What it is | New York portfolio management platform that lets financial advisers build personalized portfolios, direct indexing, and tax management | Orion offers software for financial advisors that covers client relationship management, planning, portfolio accounting, trading, and compliance, plus a marketplace of investment models |
| Who it suits | Independent advisers and RIAs | RIAs and broker-dealers; 17 of the top 20 firms on Barron's 2025 RIA list |
| Main products | Direct indexing, tax transitions, fixed income, long-short, and personalized model portfolios | Redtail CRM, planning, portfolio accounting, billing, tax-aware trading, compliance, risk analytics, client portal, TAMP, and Denali AI |
| Where it operates | United States | United States |
| Products and features | ||
| Holds client assets | Assets stay at the adviser's custodian | Software and TAMP; assets stay at custodians |
| Portfolio software | Portfolio construction and tax management | Full suite |
| Pricing | ||
| How pricing works | Fees disclosed in regulatory filings; minimums from none to $250K by strategy | Tech stacks from $13,000, $18,000, or $28,000 a year |
| Published prices | Filings only | From $13,000 a year |
| Technology and compliance | ||
| Regulation and protection | SEC-registered investment adviser | Registered advisers provide its TAMP, custom indexing, and OCIO services |
| App and platform | Proposal and reporting tools | Denali AI, first tier included |
| Integrations and partners | Works through advisers' existing custodians | Monthly fee for third-party vendors to reach client data since October 2026 |
| Onboarding and support | Advisory agreements with termination terms | User ratings above average for portfolio management, below for CRM and planning |
| Company | ||
| Founded | 2016 | 1999 |
| Headquarters | New York, New York | Omaha, Nebraska |
| Ownership | Private company (SEC-registered investment adviser) | Private, majority owned by funds of Genstar Capital and TA Associates |
| Funding | ~$125M+ including a $65M Series C in May 2021 led by Ribbit Capital | Owned by funds of Genstar Capital and TA Associates |
| Key leader | Samir Vasavada | Natalie Wolfsen |
| Scale | More than $152B of platform assets and 245,000 accounts | $6.6T of platform assets and 8.6 million technology accounts |
Fintech Index Scores Compared
We rate every company on eight criteria from 0 to 100, four tied to what buyers in its sector need and four shared by every company, and the rating is their average. Vise scores 75 and Orion scores 81.
Criterion Scores Out of 100
Key Differences Between Vise and Orion
Role
Vise acts as the investment adviser on its strategies. Orion is software, with registered advisers running its TAMP.
Breadth
Orion covers CRM, planning, billing, and compliance. Vise focuses on portfolios, proposals, and reporting.
Pricing
Orion posts tech stacks from $13,000 a year. Vise discloses fees in regulatory filings.
Pros and Cons
Vise
Pros
- Tax-aware personalization at scale
- Direct indexing with no minimum
- Works with existing custodians
- Proposal and reporting tools
Cons
- No simple price card
- No CRM or planning suite
- Not for do-it-yourself investors
Orion
Pros
- One vendor for most adviser software
- Published list prices
- First in market share in the 2026 T3 survey
- TAMP and custom indexing
Cons
- New fee for third-party data access
- CRM and planning ratings below average
- Not a custodian
Who Each Is Best For
Vise
An independent financial adviser or RIA that wants personalized portfolios, direct indexing, and tax-loss harvesting handled by a technology platform.
Orion
An RIA or broker-dealer that wants CRM, portfolio accounting, trading, planning, and compliance from one vendor.
Alternatives to Vise and Orion
These companies, all reviewed and rated on The Fintech Index, cover some of the same ground as Vise and Orion.
Other Card Issuing and Processing Companies
| Company | Score | Best for | Comparisons |
|---|---|---|---|
| Altruist | 82 | RIAs that want custody and software from one company | Altruist vs Orion |
| Addepar | 77 | Family offices and firms with complex private holdings | Orion vs Addepar |
Frequently Asked Questions
Does Vise replace my custodian?
No. It works through your existing custodian.
Does Orion offer direct indexing?
Yes, custom indexing through its registered advisers.
How large is Vise?
More than $152B of platform assets.
Sources
- The Fintech Index analysis of Vise and Orion, conducted November 2026 (As of November 10, 2026)
- Vise home page: https://vise.com/ (As of November 10, 2026)
- Vise about: https://vise.com/about (As of November 10, 2026)
- PR Newswire, May 2021: https://www.prnewswire.com/news-releases/vise-raises-65-million-in-series-c-round-301294138.html (As of November 10, 2026)
- TechCrunch, October 2019: https://techcrunch.com/2019/10/03/meet-vise-ai-the-startup-reimagining-portfolio-management/ (As of November 10, 2026)
- Orion homepage: https://orion.com/ (As of November 10, 2026)
- Orion about us: https://orion.com/about-us (As of November 10, 2026)
- Orion Stacks pricing: https://orion.com/orion-stacks (As of November 10, 2026)
- Orion Compliance plans: https://orion.com/advisor-tech/compliance/plans (As of November 10, 2026)
- Redtail CRM pricing: https://redtailtechnology.com/pricing (As of November 10, 2026)
- Orion Portfolio Solutions TAMP: https://orion.com/wealth-management/tamp (As of November 10, 2026)