Orion vs Addepar: Features, Coverage and Pricing Compared (2026)
Updated November 10, 2026 · Reviewed by Benjamin Margolis
Orion and Addepar both sell software to wealth managers. Orion covers most of an RIA's daily work, from CRM to trading, at published list prices. Addepar specializes in data and reporting for complex portfolios with large private holdings.
Our analysts compared the two on November 10, 2026, using each company's own product, pricing, and company pages and our full reviews of Orion and Addepar.
Choose Orion if
- you want one vendor for CRM, trading, and billing
- you want published prices
- you want a TAMP
Choose Addepar if
- your clients hold large private assets
- you report across trusts and entities
- you want data in a warehouse or AI tools
Orion scores 81 and Addepar scores 77 in our ratings. Orion runs the practice. Addepar handles complex wealth reporting.
Key Features Compared
Orion vs Addepar at a Glance, November 2026
| Feature | Addepar | |
|---|---|---|
| Ratings | ||
| Fintech Index score | 81 / 100Higher score | 77 / 100 |
| Overview | ||
| What it is | Orion offers software for financial advisors that covers client relationship management, planning, portfolio accounting, trading, and compliance, plus a marketplace of investment models | Addepar, a data platform for investment professionals, combines portfolio data from many sources, including private market investments, so they can analyze and report on client assets |
| Who it suits | RIAs and broker-dealers; 17 of the top 20 firms on Barron's 2025 RIA list | More than 1,500 firms in more than 60 markets |
| Main products | Redtail CRM, planning, portfolio accounting, billing, tax-aware trading, compliance, risk analytics, client portal, TAMP, and Denali AI | Data aggregation, analysis, billing, client reporting, a branded portal, and the ADX data environment |
| Where it operates | United States | More than 60 markets |
| Products and features | ||
| Holds client assets | Software and TAMP; assets stay at custodians | Software only |
| Portfolio software | Full suite | Reporting and analysis |
| Pricing | ||
| How pricing works | Tech stacks from $13,000, $18,000, or $28,000 a year | Not published; contact form |
| Published prices | From $13,000 a year | Quote only |
| Technology and compliance | ||
| Regulation and protection | Registered advisers provide its TAMP, custom indexing, and OCIO services | Software only; not a custodian or broker-dealer |
| App and platform | Denali AI, first tier included | Public APIs and ADX on Databricks |
| Integrations and partners | Monthly fee for third-party vendors to reach client data since October 2026 | Hundreds of direct data feeds |
| Onboarding and support | User ratings above average for portfolio management, below for CRM and planning | Sales-led implementation |
| Company | ||
| Founded | 1999 | 2009 |
| Headquarters | Omaha, Nebraska | New York, New York |
| Ownership | Private, majority owned by funds of Genstar Capital and TA Associates | Private |
| Funding | Owned by funds of Genstar Capital and TA Associates | Raised $230M in its 2025 Series G, from Vitruvian Partners, WestCap, 8VC and others |
| Key leader | Natalie Wolfsen | Eric Poirier |
| Scale | $6.6T of platform assets and 8.6 million technology accounts | More than $10T of assets on the platform in October 2026 |
Fintech Index Scores Compared
We rate every company on eight criteria from 0 to 100, four tied to what buyers in its sector need and four shared by every company, and the rating is their average. Orion scores 81 and Addepar scores 77.
Criterion Scores Out of 100
Key Differences Between Orion and Addepar
Scope
Orion covers CRM, planning, accounting, billing, trading, compliance, and a portal. Addepar covers aggregation, analysis, billing, reporting, and data delivery.
Clients
Orion says 17 of the top 20 firms on Barron's 2025 RIA list use it. Addepar serves more than 1,500 firms in 60+ markets.
Pricing
Orion's tech stacks start at $13,000 a year. Addepar does not publish prices.
Pros and Cons
Orion
Pros
- One vendor for most adviser software
- Published list prices
- First in market share in the 2026 T3 survey
- TAMP and custom indexing
Cons
- New fee for third-party data access
- CRM and planning ratings below average
- Not a custodian
Addepar
Pros
- Handles alternatives and complex ownership
- Widest data connections
- Public APIs
- Over $10T on the platform
Cons
- No published prices
- No custody or trading
- Heavy for a small firm
Who Each Is Best For
Orion
An RIA or broker-dealer that wants CRM, portfolio accounting, trading, planning, and compliance from one vendor.
Addepar
A wealth firm or family office that reports on complex portfolios with large private holdings.
Alternatives to Orion and Addepar
These companies, all reviewed and rated on The Fintech Index, cover some of the same ground as Orion and Addepar.
Other Card Issuing and Processing Companies
| Company | Score | Best for | Comparisons |
|---|---|---|---|
| Vise | 75 | Advisers who want to outsource portfolio construction | Vise vs Orion |
| Altruist | 82 | RIAs that want custody and software from one company | Altruist vs Orion |
Frequently Asked Questions
Does Addepar hold assets?
No. It is software only.
Does Orion offer a CRM?
Yes, Redtail CRM.
Which handles alternatives better?
Sources
- The Fintech Index analysis of Orion and Addepar, conducted November 2026 (As of November 10, 2026)
- Orion homepage: https://orion.com/ (As of November 10, 2026)
- Orion about us: https://orion.com/about-us (As of November 10, 2026)
- Orion Stacks pricing: https://orion.com/orion-stacks (As of November 10, 2026)
- Orion Compliance plans: https://orion.com/advisor-tech/compliance/plans (As of November 10, 2026)
- Redtail CRM pricing: https://redtailtechnology.com/pricing (As of November 10, 2026)
- Orion Portfolio Solutions TAMP: https://orion.com/wealth-management/tamp (As of November 10, 2026)
- Addepar homepage: https://addepar.com/ (As of November 10, 2026)
- Addepar about: https://addepar.com/about (As of November 10, 2026)
- Addepar platform overview: https://addepar.com/platform-overview (As of November 10, 2026)
- Addepar family offices: https://addepar.com/family-offices (As of November 10, 2026)
- Addepar partners: https://addepar.com/partners (As of November 10, 2026)
- Addepar developer documentation: https://developers.addepar.com/ (As of November 10, 2026)