Rhett Roberts is the co-founder and chief executive of LoanPro, a Utah company whose software lenders use to service loans, credit cards, and lines of credit. He started it with his brothers Ben and Lloyd after years of running their own lending business.
Lessons From an Auto Lot
Almost twenty years ago the Roberts brothers ran a car dealership. To even out sales that spiked at Christmas and tax-refund season, they began offering in-house financing. Borrowers liked it, and the lending side soon outgrew spreadsheets and sticky notes.
They went shopping for software and came away frustrated. Tools existed for applications and underwriting, but almost nothing handled the hard part: getting the money back. Calculations were unreliable, and even small changes to an account were close to impossible. So they hired developers and built their own servicing system.
A Business Hiding in Plain Sight
Other lenders noticed. Construction lenders, mortgage companies, and banks kept asking whether they could use the brothers’ software too. Eventually, in Roberts’s words, they realized there was a business there, and in 2014 they founded LoanPro.
He chose to bootstrap. The company pivoted several times, tried features that did not work, and kept the lessons. By the time FTV Capital made its first outside investment in 2021, LoanPro was already cash flow positive and profitable, and the money went to expanding into new markets. One of the company’s values is the Goldilocks Rule, the idea of steady momentum toward a goal.
Rebuilding Credit Infrastructure
Today he speaks often about lending’s back end. On the Fintech One-on-One podcast he has discussed rate caps, stablecoins, and new credit infrastructure, and he argues that platforms built 30 to 50 years ago still hold lenders back. LoanPro now supports more than 600 lenders and 25 million active loans, and in October 2026 it announced card disbursement and AI servicing tools.
The thread runs back to the dealership. The problem Roberts set out to solve was never approving a loan; it was keeping track of it afterward, and he has built a company around making that part work.
