Axel Demazy is chief executive of Spendesk, the Paris spend management platform used by finance teams across Europe. He took the role in October 2024 and runs the company alongside its founder, Rodolphe Ardant, who became president.
Consulting and Media Technology
Demazy spent his early career at Boston Consulting Group and rose to partner there. He then became chief operating officer and general manager of Jellysmack, a technology company that distributes video from top creators across several platforms. The move took him from advising companies on strategy to running day-to-day operations at a creator-economy business, and then to a finance software company with a European customer base.
Taking Over Spendesk
Spendesk announced his appointment on October 9, 2024. Ardant, who had been chief executive, stayed on as president with a strategic advisory role, focusing on product strategy. Demazy took responsibility for operations and for structuring the company day to day. The two set a short-term objective of profitability. Demazy said he had watched Spendesk grow from a French unicorn to a European leader and set achieving profitability by 2025 as his priority.
The news followed Spendesk’s recent acquisition of Okko, a French procurement management company.
Results and Competition
The company broke even in the first quarter of 2025, and its annual recurring revenue passed €50 million in 2024. It competes with Payhawk, Pleo, and Mooncard. Spendesk does not plan to add a credit or accounting product in the short term, which keeps the platform focused on spend control.
