Moneyfarm vs Wealthify
A UK saver comparing Moneyfarm with Wealthify is choosing between two digital managers that build ETF portfolios at set risk levels. Moneyfarm also has a do-it-yourself account. Wealthify is owned by the insurer Aviva.
Moneyfarm
75 / 100
Best for
A saver who wants a managed portfolio plus the option to buy individual shares.
Wealthify
Not reviewed here
Best for
A saver who wants a simple managed portfolio from an insurer-owned provider.
Bottom line
Choose Moneyfarm when the saver may want to pick some shares alongside the managed portfolio. Choose Wealthify when a managed portfolio alone is enough.