The Fintech Index
20 reviews 5 categories 1 research report Updated Sep 23, 2026
WLT / Wealth & brokerage platforms

Addepar

Platform for data, reporting and AI that unites portfolio data, market data and client data, serving wealth firms, family offices and banks. Privately held. Headquartered in New York.

Headquarters
New York, New York
Founded
2009
Ownership
Private

Best for

RIAs, family offices and private banks needing consolidated reporting that spans public assets, private assets and complex ownership structures.

Not ideal for

Small advisory firms wanting both custody and reporting from a single provider, or buyers needing a published price before any demo.

Verdict

Addepar collects holdings from hundreds of data feeds that link directly into one view, then adds analysis, fee billing, client reporting and a branded client portal. It handles work simpler tools find hard: alternatives, which Addepar says represent 40% of assets on its platform, and ownership that passes through holding companies, trusts and entities. ADX, launched during 2026, is a Databricks-based managed data environment and moves that data into data warehouses and into AI workflows.

Addepar does not custody assets and does not act as a broker-dealer, so firms still need another custodian to hold assets and to handle trading. Pricing is unpublished, and the pricing page directs people to a contact form. Figures Addepar supplies also vary from page to page, from $9T to nearly $10 trillion on the platform, so buyers should treat the scale figures as claims the company has made.

Score breakdown

How Addepar is scored on criteria buyers in this category care about.

Buyer outcomes

Assets and account types8.8

Includes public assets and private assets, with alternatives at 40% of platform assets by Addepar's count, and complex ownership structures, with client firms in 60 countries.

Advisor and client tools9.0

Client reporting, portfolio analysis, a branded portal for web and mobile, fee billing, the Addison AI assistant, cash-flow forecasting through Navigator and AI extraction of documents for alternatives.

Integrations and data9.0

Hundreds of data feeds linked directly, public APIs for portfolio data, billing data and reporting data, the ADX data environment and a beta hookup for AI assistants.

Custody and operations7.4

Covers data aggregation, billing and processing of alternatives, but holds no broker-dealer or custodian registration, so other providers handle custody and trading.

Company and commercial

Product depth and roadmap8.9

A deep platform with active development: in May 2026 ADX launched, Arcus, the automation startup, was acquired in 2025, and in May 2025 a $230 million round closed.

Onboarding and support7.8

Implementation via professional services, one contact person, a help center and courses from Addepar Academy, with additional data specialists on the Premier+ plan.

Pricing transparency4.8

Prices stay unpublished, and the page for pricing leads users to a contact form.

Contract terms6.0

Contract terms stay non-public and are fixed through sales.

The field at a glance

Placement of Addepar by Overall Score among Wealth & brokerage platforms companies reviewed by us.

Use-case fit

Use caseFitNotes
Reporting for portfolios that hold private assetsStrongData extraction for alternatives, private fund benchmarks and look-through ownership.
Consolidated reporting for a family officeStrongEntities, trusts and holding companies combine into net worth views.
Sending data to a warehouse or AI toolsStrongPublic APIs and the ADX data environment keep Addepar data in sync with other systems.
Custody and tradingPoorAddepar provides software only; assets remain with custodians.
Small advisory firm under a tight budgetMixedIt can suit the firm, but pricing is sales-led and implementation is a project.

Who it's for

Good fit

  • Single-family and multi-family offices with complex ownership
  • RIAs and private banks carrying large alternatives allocations
  • Firms wanting their portfolio data held in their own warehouse

Poor fit

  • Advisors in search of a custodian
  • Buyers that require published pricing
  • Very small firms wanting a rapid self-serve setup

Key facts

PlatformFee billing, portfolio analysis, client reporting and a client portal for public and private assets Source
ScaleNearly $10 trillion in assets and more than 1,500 firms in 60 countries, as Addepar reported in September 2026 Source
Data connectionsHundreds of direct data feeds drawn from banks, custodians, fund administrators and market data providers Source
Regulatory statusNo registration as a broker-dealer or investment adviser found on FINRA BrokerCheck or SEC IAPD Source
PricingNot published; visitors on the pricing page go to a contact form Source

Sources

  1. Addepar homepage: https://addepar.com/ (As of September 23, 2026)
  2. Addepar about: https://addepar.com/about (As of September 23, 2026)
  3. Addepar platform overview: https://addepar.com/platform-overview (As of September 23, 2026)
  4. Addepar family offices: https://addepar.com/family-offices (As of September 23, 2026)
  5. Addepar partners: https://addepar.com/partners (As of September 23, 2026)
  6. Addepar developer documentation: https://developers.addepar.com/ (As of September 23, 2026)
  7. Addepar services: https://addepar.com/services (As of September 23, 2026)
  8. Addepar ADX launch: https://www.prnewswire.com/news-releases/addepar-introduces-adx-enabling-data-activation-and-ai-at-scale-302764980.html (As of September 23, 2026)
  9. Addepar Series G announcement: https://www.prnewswire.com/in/news-releases/addepar-raises-230-million-at-3-25-billion-valuation-in-series-g-investment-round-302453228.html (As of September 23, 2026)
  10. Addepar Warsaw office announcement: https://www.financialcontent.com/article/gnwcq-2026-9-22-addepar-expands-european-presence-with-new-office-in-warsaw (As of September 23, 2026)
  11. FINRA BrokerCheck search for Addepar: https://api.brokercheck.finra.org/search/firm?query=addepar&wt=json (As of September 23, 2026)
  12. Addepar on Wikipedia: https://en.wikipedia.org/wiki/Addepar (As of September 23, 2026)

Methodology

This page sets out an independent evaluation of Addepar for companies choosing a provider in Wealth & brokerage platforms. The Fintech Index accepts no payment for placement, sponsorship or advertising, and Addepar paid nothing for this review.

The Overall Score averages eight criteria, each given a score from 0 to 10. Four measure outcomes that matter to buyers in this category, and four address the company, including its commercial terms.

Scores are our editorial reading of public information: filings, compliance disclosures, product documentation, and pricing and legal pages. Lab tests were not run and accounts were not opened for this review. We checked the facts on September 23, 2026.