Jon Fry is co-founder and chief executive of Lendflow, the Austin company that lets software platforms offer small business financing through a network of more than 75 lenders, and gives those lenders decisioning and automation tools.
Two Lending Companies First
Fry started ChannelGrowth in 2014 to originate loans for financial services companies, then built Quickline Credit to work on underwriting technology. Those two businesses showed him how hard it was for a software company to offer credit, and how much of the work could be shared. In 2019 he and Matthew Watts founded Lendflow in Austin to give platforms a way to embed financing, and to give lenders a stream of applicants, without each side building the stack itself.
They went through Y Combinator. In October 2021 Lendflow raised a $10.8 million Series A, taking total funding to more than $13 million at the time. The aim was a plug-and-play system so a software company could focus on the product that fits its customers.
A Network And A Set Of Agents
The platform now has three parts: Connect, which links brands to more than 75 lenders; Intelligence, for data and credit decisions; and Automate, for AI agents that handle documents, messages, and lender matching. More than $1.5 billion in offers were made on it in the 12 months to March 2025. In May 2025 Trinity Capital provided $15 million in growth capital to push the AI tools further. Fry still describes the work in practical terms: help a platform offer financing, and help a lender find the businesses that already use that platform.
