Dan Yerushalmi is chief executive of Au10tix, the Tel Aviv, Israel, company that automates identity verification for banks, payment firms and online platforms. A technology executive, he ran a bank's technology as its group chief technology officer and sold cybersecurity at Check Point before taking over Au10tix in January 2023.
Telecoms at Amdocs
He spent the first part of his career at Amdocs, the Israeli maker of billing and customer software for telecoms operators, where he rose to president and business manager for Europe, the Middle East and Africa in its advertising and media business, after years as a regional vice president and client business executive.
Running Technology at Bank Leumi
He then moved to Bank Leumi, one of Israel's largest banks, as group chief technology officer and later chief operating officer, a member of the bank's management team. In 2016 CIO Magazine put him on its list of the 100 most influential technology chiefs in the world.
Selling Security at Check Point
From Leumi he went to Check Point Software Technologies, the cybersecurity company, as chief client and revenue officer. He left in 2023 when Au10tix appointed him chief executive, replacing Carey O'Connor.
An Airport Company Moves Online
Au10tix began in the 1990s with passenger screening technology for airports and border control, and it is still a subsidiary of ICTS International, the aviation security group. It moved early to online and mobile identity checks, and it now verifies documents and faces, offers reusable digital IDs and screens for money laundering for clients that have included Google, PayPal, Airbnb, LinkedIn, Payoneer, Uber and Santander, with results in under eight seconds. He has argued that much of the industry's "automation" still depends on human experts behind the scenes, and that Au10tix stands out by automating the whole process.
The company he runs was built to check travellers at a border. Its border now is a phone camera, and the executive who once ran a bank's technology spends his days on the question every bank asks first: whether the person on the other side is who they say they are.
